Straight off the starting blocks we wanted to create something SPECIAL, FRESH, UNIQUE, INNOVATIVE – a sportswear label like no other. A range of premium quality technical designs that really speaks to the athlete. A garment range that will not only hold up to the harsh elements of the Australian climate but also to look good, feel amazing and is extremely versatile to adapt to almost any sporting scene.
As a boutique sportswear brand based out of a city that is known to display four seasons in a day, we fully understand the constant change in weather conditions and therefore, training conditions. So why can’t we conveniently change our active wear on the go to adjust to the environmental setting, on top of providing the maximum level of comfort, style and efficiency.
At 5am:RUN we pride ourselves on providing the best range of sporting apparel to a very sporting culture. We’ve analysed the market and strongly believe that we stand out of an already competitive market through our superior design and workmanship that goes into each of our products – right down to the finest detail.
Whether it’s as complex as a 2-in-1 puffer vest windbreaker or as simple as a casual tee, we’ll always go above and beyond in researching the best fabrics for each product. We also look thoroughly into each manufacturer. These manufacturers must have extensive knowledge and multiple years of experience in that particular garment, run a clean factory, be easy to communicate with, pass all prototypes and have a high ethical standard for their workers – even if it means paying more for our products.